Description of Issues and Targets
Our offer includes a greeting card signed by the head of institute and a baby romper which is embroidered with the words »Fraunhofer Nachwuchs« which means »Fraunhofer progeny« when a baby is born. The intention of the gift is to express the gladness about this birth with congratulations to the parents as a small but important contribution in strengthening trust in the reconciliation of work and family life.
Description of Offer/ Action
The baby gift is sent to the parents by postal mailing.
The institute´s personnel department supplies the organization of the gift. This includes purchasing of greeting cards and ordering the baby rompers. After receiving the birth certificate the greeting card should be signed by the head of institute and sent to the parents by mail together with the baby romper.
The chosen framework that includes the official letter of the head of institute as the highest authorized person emphasizes the appreciation of the parents particularly and thus the present cannot be misunderstood as a preferableness of parents.
Results and Modes of Action
Thank-you letters from parents that are often accompanied by pictures of the »Fraunhofer progeny« show that parents are pleased with this sign of appreciation.
This Offer is Part of the Category
Gender-sensitive Organization Culture